Thursday, April 29, 2010

LCBO Promo - Join us for Bordeaux week

I don’t usually nitpick. And I wouldn’t say I’m the most sophisticated person. Sometimes I’ve been known to cough without covering or saying ’Excuse (x-kooz) Me!’.  Likely when I do nitpick it’s because someone, a Corporate entity usually, doesn’t give me credit for a thimbleful of intelligence. That’s what happened when I perused the latest LCBO Promo, Join us for Bordeaux week.

The introductory paragraph in this fine glossy says “…learning a few simple facts about the region and its grapes. Bordeaux (bore-doe), located in…”  Duhhh! 

I was going to leave it there but my curiosity was piqued. The seven reds and one white interested me. They are from (I believe) eight agencies - no favouritism. All are below $20. All but two are from the General shelves, the two being ‘A Vintages Essential‘. Using WineAlign as a reference tool, the highest rating shown for a wine was 88/100: the lowest was 80/100. Avg 85/100. Using my point definition this would make most Enjoyable with a couple at the Interesting level.

My opinion is that if someone doesn’t know how to pronounce Bordeaux they likely aren’t spending more than $10 on a bottle of wine no matter where it's from. If not going directly to the Fuzion shelf they’re heading for the CICs or shopping at a Boutique.. and Vintages is just foreign territory.

Six of these labels were previously tasted and notes are archived on the dates shown below.  The quality of wines often depend on the year of vintage and all of the following are different than the Promo illustrates. Prices shown are at time of purchase:  
  • De Luze Chateau Bel Air 2004, Bordeaux, France, #665430   $11.05 (Tasted January 10, 2008) Ww81
  • Chateau Pey La Tour Reserve du Chateau 2005, Bordeaux, France, #935859   $22.95 (Tasted January 14,2008) Ww89
  • Chateau Timberlay 2005, Bordeaux, France, #030072   $15.85 (Tasted January 13, 2008) Ww80
  • Chateau Puyfromage 2006, Bordeaux, France, #033605   $15.95 (Tasted October 1, 2008)  Ww81
  • Calvet Chateau Saint-Germain 1999, Bordeaux, France, #152587   $13.95 (Tasted January 02, 2007) Not Recm'd
  • Christian Moueix Merlot 2005, Bordeaux, France, #961227   $15.95 (Tasted September 4, 2009) Ww74
Duhhh!  I won’t be taking advantage of Bordeaux week this time around.
Cheers, Ww

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